William D. Perreault <br/><br/>
Applications in basic marketing:   clippings from the popular business press 
William D. Perreault 
 - 6th. 
 - Boston, Mass.  McGraw-Hill/Irwin  2005 
<br/><br/><label>ISBN: </label>9780072864700 
<br/><br/><label>Dewey Class. No.: </label>658.8  / 1476