John Philip Jones <br/><br/>
What's in a name?:  advertising and the concept of brands 
John Philip Jones 
 - 1st. 
 - Armonk, N.Y.  M.E. Sharpe  2003 
<br/><br/><label>ISBN: </label>9781317452140 
<br/><br/><label>Dewey Class. No.: </label>658.83  / 1448