TY - BOOK AU - Linoff,Gordon S. AU - Berry,Micahel J.A. ED - ProQuest (Firm) TI - Data mining techniques: for marketing, sales, and customer relationship management AV - HF5415.125 .B47 2011 PY - 2011/// CY - Indianapolis, Ind. PB - Wiley Pub., Inc. KW - Data mining KW - Marketing KW - Data processing KW - Business KW - Electronic books N1 - Berry's name appears first on the 2nd ed; Includes index; Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries UR - https://ebookcentral.proquest.com/lib/bacm-ebooks/detail.action?docID=706770 ER -