TY  - BOOK
AU  - Salinas,Gabriela
ED  - ProQuest (Firm)
TI  - The international brand valuation manual: a complete overview and analysis of brand valuation techniques, methodologies and applications 
AV  - HF5415.1255 .S35 2009
U1  - 657/.7 22
PY  - 2009///
CY  - Chichester, West Sussex, England, Hoboken, N.J.
PB  - Wiley
KW  - Branding (Marketing)
KW  - Brand name products
KW  - Valuation
KW  - Electronic books
N1  - Includes bibliographical references and index; Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries
UR  - https://ebookcentral.proquest.com/lib/bacm-ebooks/detail.action?docID=698227
ER  -