Salinas, Gabriela. <br/><br/>
The international brand valuation manual  a complete overview and analysis of brand valuation techniques, methodologies and applications /  [electronic resource] : 
Gabriela Salinas. 
 - Chichester, West Sussex, England ;  Hoboken, N.J. :  Wiley,  c2009. 
 - xxviii, 420 p. :  ill. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><br/>Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
<br/><br/><label>ISBN: </label>9780470745816 (electronic bk.) 
<br/><br/><label>LCCN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)<br/>Brand name products.<br/>Valuation.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HF5415.1255  / .S35 2009 
<br/><br/><label>Dewey Class. No.: </label>657/.7