Gerald A. Michaelson <br/><br/>
Winning the marketing war 
Gerald A. Michaelson 
 - 3rd. 
 - Knoxville, TN  Pressmark International  1995 
<br/><br/><label>ISBN: </label>9781883999049 
<br/><br/><label>Dewey Class. No.: </label>658.8  / 1397