O.C. Ferrell <br/><br/>
Strategic Marketing Management:  text and cases 
O.C. Ferrell 
 - 1st. 
 - Cincinnati, Ohio  South-Western Pub. Co  1994 
<br/><br/><label>ISBN: </label>9780538828239 
<br/><br/><label>Dewey Class. No.: </label>658.8  / 1395