TY  - BOOK
AU  - Young,Laurie
ED  - ProQuest (Firm)
TI  - The marketer's handbook: reassessing marketing techniques for modern business 
AV  - HF5415 .Y7917 2011
U1  - 658.8 22
PY  - 2011///
CY  - Chichester, West Sussex, U.K
PB  - Wiley
KW  - Marketing
KW  - Industrial management
KW  - Electronic books
N1  - Includes bibliographical references(p. [469]-477) and index; Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries
UR  - https://ebookcentral.proquest.com/lib/bacm-ebooks/detail.action?docID=697612
ER  -