Young, Laurie,  1955- <br/><br/>
The marketer's handbook  reassessing marketing techniques for modern business /  [electronic resource] : 
Laurie Young. 
 - Chichester, West Sussex, U.K :  Wiley,  2011. 
 - xix, 494 p. :  ill. 
<br/><br/>Includes bibliographical references(p. [469]-477) and index. 
<br/><br/><br/>Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
<br/><br/><label>ISBN: </label>
<br/><br/><label>LCCN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Industrial management.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HF5415  / .Y7917 2011 
<br/><br/><label>Dewey Class. No.: </label>658.8