Philip Kotler <br/><br/>
Principles of marketing 
Philip Kotler 
 - 7th. 
 - Englewood Cliffs, N.J.  Prentice Hall  1996 
<br/><br/><label>ISBN: </label>9780132286855 
<br/><br/><label>Dewey Class. No.: </label>658.8  / 1365