Robert B. Parker <br/><br/>
Mature advertising:  a handbook of effectiveness in print 
Robert B. Parker 
 - 1st. 
 - Reading, MA  Addison-Wesley Pub. Co.  1981 
<br/><br/><label>ISBN: </label>9780201057140 
<br/><br/><label>Dewey Class. No.: </label>659.13  / 1201