Denis Higgins <br/><br/>
The art of writing advertising:  conversations with William Bernbach [and others] 
Denis Higgins 
 - 1st. 
 - Lincolnwood, Ill.  NTC Business Books  1965 
<br/><br/><label>ISBN: </label>9780844231006 
<br/><br/><label>Dewey Class. No.: </label>381.7  / 1177