TY  - BOOK
AU  - Perrey,Jesko
AU  - Spillecke,Dennis
ED  - ProQuest (Firm)
TI  - Retail marketing and branding: a definitive guide to maximizing ROI 
AV  - HF5415.1255 .P47 2011
PY  - 2011///
CY  - Chichester, West Sussex
PB  - Wiley
KW  - Branding (Marketing)
KW  - Brand name products
KW  - Retail trade
KW  - Electronic books
N1  - Includes index; Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries
UR  - https://ebookcentral.proquest.com/lib/bacm-ebooks/detail.action?docID=675225
ER  -