Social marketing to the business customer listen to your B2B market, generate major account leads, and build client relationships / [electronic resource] :
Paul Gillin, Eric Schwartzman.
- Hoboken, N.J. : Wiley, c2011.
- xxii, 250 p. : ill.
Includes bibliographical references and index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Internet marketing. Marketing--Social aspects. Social media.