Gillin, Paul.

Social marketing to the business customer listen to your B2B market, generate major account leads, and build client relationships / [electronic resource] : Paul Gillin, Eric Schwartzman. - Hoboken, N.J. : Wiley, c2011. - xxii, 250 p. : ill.

Includes bibliographical references and index.


Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.




Internet marketing.
Marketing--Social aspects.
Social media.


Electronic books.

HF5415.1265 / .G554 2011

658.8/72