John O'Connor <br/><br/>
Marketing and information technology:  the strategy, application and implementation of IT in marketing 
John O'Connor 
 - 1st. 
 - London  Pitman  1997 
<br/><br/><label>ISBN: </label>9780273626442 
<br/><br/><label>Dewey Class. No.: </label>380.1  / 858