TY  - BOOK
AU  - Chutani,Sailesh
AU  - Aalami,Jessica Rothenberg
AU  - Badshah,Akhtar
ED  - ProQuest (Firm)
TI  - Technology at the margins: how IT meets the needs of emerging markets 
T2  - Microsoft executive leadership series
AV  - T58.5 .C48 2011
U1  - 658.4/038 22
PY  - 2011///
CY  - Hoboken, N.J.
PB  - Wiley
KW  - Information technology
KW  - New products
KW  - Electronic books
N1  - Includes bibliographical references and index; Information and communication technologies for everyone -- Health care : where and when it is needed -- Outside the "education box" -- Microfinance : the next phase -- Supporting the world in a changing environment -- Conclusion : harnessing disruption; Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries
N2  - "Remain competitive by offering more accessible, affordable, and relevant information technologies that meet mass-market needs Technology at the Margins demonstrates that by making IT more accessible, affordable, and relevant, new mass markets can be opened. Based on solid insights generated in key areas of health, education, finance and the environment, the book offers practical recommendations and insights from world leaders, innovators, practitioners and new users of emergent technologies. Offers recommendations on how companies can ensure their own competitiveness by offering more accessible, affordable, and relevant information technologies to support mass market needs Suggests practical recommendations and insights from world leaders, innovators, practitioners and new users of emergent technologies Challenges businesses to rethink their uses of existing technologies Technology at the Margins will be of interest to decision makers in the private, public and nonprofit sectors who are interested in opportunities offered by IT in meeting the needs of those at the base of the worlds economic pyramid."--Provided by publisher
UR  - https://ebookcentral.proquest.com/lib/bacm-ebooks/detail.action?docID=624351
ER  -