Cheverton, Peter. <br/><br/>
Understanding the professional buyer  what every sales professional should know about how the modern buyer thinks and behaves /  [electronic resource] : 
Peter Cheverton, Jan Paul van der Velde. 
 - London ;  Philadelphia :  Kogan Page,  2010. 
 - xiv, 191 p. :  ill. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><br/>Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
<br/><br/><label>ISBN: </label>9780749461478 (electronic bk.) 0749461470 (electronic bk.) 
<br/><br/><label>LCCN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Purchasing.<br/>Selling.<br/>Selling--Psychological aspects.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HF5437  / .C52 2010 
<br/><br/><label>Dewey Class. No.: </label>658.8/04