Frederick E. Webster <br/><br/>
Market-driven management:   how to define, develop, and deliver customer value 
Frederick E. Webster 
 - 2nd. 
 - New York, N.Y.  Wiley  2002 
<br/><br/><label>ISBN: </label>9780471236931 
<br/><br/><label>Dewey Class. No.: </label>658.81  / 719