David W. Cravens <br/><br/>
Strategic marketing management cases 
David W. Cravens 
 - 7th. 
 - Boston, Mass.  McGraw-Hill  2002 
<br/><br/><label>ISBN: </label>9780071124911 
<br/><br/><label>Dewey Class. No.: </label>658.8  / 715