Philip Kotler <br/><br/>
Marketing management:  analysis, planning, implementation, and control 
Philip Kotler 
 - 9th. 
 - Upper Saddle River, NJ   Prentice Hall  1997 
<br/><br/><label>ISBN: </label>9780132613637 
<br/><br/><label>Dewey Class. No.: </label>658.8  / 712