Douglas J. Dalrymple <br/><br/>
Marketing management:  strategy and cases  
Douglas J. Dalrymple 
 - 7th. 
 - New York  J. Wiley  2000 
<br/><br/><label>ISBN: </label>9780471375135 
<br/><br/><label>Dewey Class. No.: </label>658.8  / 705