Rajeev Batra <br/><br/>
The new direct marketing:  how to implement a profit-driven database marketing strategy 
Rajeev Batra 
 - 1st. 
 - Homewood, Ill  Business One Irwin  1990 
<br/><br/><label>ISBN: </label>9781556233173 
<br/><br/><label>Dewey Class. No.: </label>658.84  / 653