Malcolm McDonald <br/><br/>
The marketing plan in colour:  a pictorial guide for managers 
Malcolm McDonald 
 - 1st. 
 - Boston  Butterworth-Heinemann  2000 
<br/><br/><label>ISBN: </label>9780750647595 
<br/><br/><label>Dewey Class. No.: </label>658.8  / 634