Jack Trout <br/><br/>
The new positioning:  the latest on the world’s #1 business strategy 
Jack Trout 
 - 1st. 
 - New York  McGraw-Hill  1996 
<br/><br/><label>ISBN: </label>9780070653283 
<br/><br/><label>Dewey Class. No.: </label>659.11  / 626