Frederick Newell <br/><br/>
The new rules of marketing:  how to use one-to-one relationship marketing to be the leader in your industry 

 - 1st. 
 - New York  McGraw-Hill  1997 
<br/><br/><label>ISBN: </label>9780786312283 
<br/><br/><label>Dewey Class. No.: </label>658.8  / 615