Warren J. Keegan <br/><br/>
Marketing 
Warren J. Keegan 
 - 1st. 
 - Englewood Cliffs, NJ   Prentice Hall  1992 
<br/><br/><label>ISBN: </label>9780137197170 
<br/><br/><label>Dewey Class. No.: </label>658.8  / 599