Philip Kotler <br/><br/>
Kotler on marketing:  how to create, win and donimate markets 
Philip Kotler 
 - 1st. 
 - London  Simon & Schuster  2001 
<br/><br/><label>ISBN: </label>9780684860473 
<br/><br/><label>Dewey Class. No.: </label>658.8  / 592