Philip Kotler <br/><br/>
Principles of marketing 
Philip Kotler 
 - 8th. 
 - Upper Saddle River, NJ  Prentice Hall  1999 
<br/><br/><label>ISBN: </label>9780130961907 
<br/><br/><label>Dewey Class. No.: </label>658.8  / 589