TY - BOOK AU - Siegemund,Carsten ED - ProQuest (Firm) TI - Blue Ocean Strategy for small and mid-sized companies in Germany: development of a consulting approach AV - HF5415.12.G3 S54 2008 PY - 2008/// CY - Hamburg PB - Diplom.de KW - Marketing KW - Germany KW - Electronic books N1 - Title from cover; Includes bibliographical references; Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries UR - https://ebookcentral.proquest.com/lib/bacm-ebooks/detail.action?docID=594363 ER -