Siegemund, Carsten.

Blue Ocean Strategy for small and mid-sized companies in Germany development of a consulting approach / [electronic resource] : Carsten Siegemund. - Hamburg : Diplom.de, 2008. - 85 p. : ill.

Title from cover.

Includes bibliographical references.


Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

9783836614771 (electronic bk.)


Marketing--Germany.


Electronic books.

HF5415.12.G3 / S54 2008