Fred R. David <br/><br/>
Strategic management:  concepts and cases 
Fred R. David 
 - 11th. 
 - Upper Saddle River, N.J.  Pearson Prentice Hall  2007 
<br/><br/><label>ISBN: </label>9780131869554 
<br/><br/><label>Dewey Class. No.: </label>658.4  / 552