Czinkota, Michael R.

Global business positioning ventures ahead / [electronic resource] : Michael R. Czinkota, Ilkka A. Ronkainen. - New York : Routledge, 2010. - xviii, 250 p. : ill.

Includes bibliographical references and index.


Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

9780203875100 (electronic bk.)




International business enterprises--Management.
Business enterprises.


Electronic books.

HD62.4 / .G56 2010