Brinckerhoff, Peter C.,  1952- <br/><br/>
Mission-based marketing  positioning your not-for-profit in an increasingly competitive world /  [electronic resource] : 
Peter C. Brinckerhoff. 
 - 3rd ed. 
 - Hoboken, NJ :  John Wiley & Sons,  c2010. 
 - xiii, 242 p. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><br/>Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
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<br/><br/><label>Subjects--Topical Terms: </label><br/>Nonprofit organizations--Marketing.<br/>Marketing.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HF5415  / .B667 2010 
<br/><br/><label>Dewey Class. No.: </label>658.8