TY  - BOOK
AU  - Rajput,Namita
AU  - Vasishth,Neeru
ED  - ProQuest (Firm)
TI  - Advertising and personal selling
AV  - HF5438.5 .R35 2008
PY  - 2008///
CY  - Mumbai [India]
PB  - Himalaya Pub. House
KW  - Advertising
KW  - Sales promotion
KW  - Selling
KW  - Electronic books
N1  - Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries
UR  - https://ebookcentral.proquest.com/lib/bacm-ebooks/detail.action?docID=588553
ER  -