Rajput, Namita.
Advertising and personal selling [electronic resource] /
Namita Rajput, Neeru Vasishth.
- Mumbai [India] : Himalaya Pub. House, 2008.
- 1 v. (various pagings) : ill.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Advertising.
Sales promotion.
Selling.
Electronic books.
HF5438.5 / .R35 2008