Marieke De Mooij <br/><br/>
Advertising worldwide:  concepts, theories, and practice of international, multinational, and global advertising 

 - 1st. 
 - New York  Prentice Hall  1991 
<br/><br/><label>ISBN: </label>9780134718972 
<br/><br/><label>Dewey Class. No.: </label>659.1  / 392