Terence A. Shimp <br/><br/>
Advertising, promotion, and supplemental aspects of  integrated marketing communications 
Terence A. Shimp 
 - 4th. 
 - Fort Worth  Dryden Press  1997 
<br/><br/><label>ISBN: </label>9780030103520 
<br/><br/><label>Dewey Class. No.: </label>658.82  / 384