TY  - BOOK
AU  - Pradeep,A.K.
ED  - ProQuest (Firm)
TI  - The buying brain: secrets of selling to the subconscious mind 
AV  - HF5415.12615 .P73 2010
U1  - 658.8342 22
PY  - 2010///
CY  - Hoboken, NJ, Chichester
PB  - Wiley, John Wiley [distributor]
KW  - Neuromarketing
KW  - Consumer behavior
KW  - Shopping
KW  - Psychological aspects
KW  - Marketing
KW  - Electronic books
N1  - Includes index; Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries
UR  - https://ebookcentral.proquest.com/lib/bacm-ebooks/detail.action?docID=565086
ER  -