William Wells <br/><br/>
Advertising:  principles and practice 
William Wells 
 - 5th. 
 - Upper Saddle River, N.J.   Prentice Hall  2000 
<br/><br/><label>ISBN: </label>9780130835710 
<br/><br/><label>Dewey Class. No.: </label>659.1  / 375