Joel Davis <br/><br/>
Advertising research:   theory and practice 
Joel Davis 
 - 2nd. 
 - Upper Saddle River, N.J.  Prentice Hall  2012 
<br/><br/><label>ISBN: </label>9780132128322 
<br/><br/><label>Dewey Class. No.: </label>659.1  / 366