Martyn P. Davis <br/><br/>
Successful advertising:  key alternative approaches: a management handbook of worldwide principles 
Martyn P. Davis 
 - 1st. 
 - London  Cassell  1997 
<br/><br/><label>ISBN: </label>9780304700974 
<br/><br/><label>Dewey Class. No.: </label>659.1  / 364