William B. Goodrich <br/><br/>
Media planning workbook:  with discussions and problems 
William B. Goodrich 
 - 5th. 
 - Lincolnwood, IL   NTC Business Books  1996 
<br/><br/><label>ISBN: </label>9780844235028 
<br/><br/><label>Dewey Class. No.: </label>659.11  / 363