David P. Doyle <br/><br/>
Adding value to marketing:  the role of marketing in today's profit-driven organization 
David P. Doyle 
 - 1st. 
 - London  Kogan Page  1998 
<br/><br/><label>ISBN: </label>9780749421755 
<br/><br/><label>Dewey Class. No.: </label>658.8  / 320