TY  - BOOK
AU  - Joseph H. Boyett
TI  - The guru guide to marketing: : a concise guide to the best ideas from today's top marketers
SN  - 9780471434269
U1  - 658.8 
PY  - 2003///
CY  - Hoboken, N.J.
PB  - John Wiley & Sons
ER  -