Rajeev Batra <br/><br/>
Advertising management 
Rajeev Batra 
 - 2nd. 
 - Englewood Cliffs, N.J.  Prentice-Hall  1982 
<br/><br/><label>ISBN: </label>9780130160065 
<br/><br/><label>Dewey Class. No.: </label>659.1  / 272