George E. Belch <br/><br/>
Advertising and promotion:  an integrated marketing communications perspective  
George E. Belch 
 - 4th. 
 - Boston, Mass.  Irwin/McGraw-Hill  1998 
<br/><br/><label>ISBN: </label>9780256218992 
<br/><br/><label>Dewey Class. No.: </label>659.1  / 262