Don E. Schultz <br/><br/>
Essentials of advertising strategy 
Don E. Schultz 
 - 3rd. 
 - Lincolnwood, Ill.  NTC Business Books  1996 
<br/><br/><label>ISBN: </label>9780585124209 
<br/><br/><label>Dewey Class. No.: </label>659.11  / 243