David R. Yale <br/><br/>
The publicity handbook:  the inside scoop from more than 100 journalists and PR pros on how to get great publicity coverage 

 - 1st. 
 - Chicago, Ill.  NTC Business Books  2001 
<br/><br/><label>ISBN: </label>9780844232423 
<br/><br/><label>Dewey Class. No.: </label>659  / 111