TY  - BOOK
AU  - Strauss,Ralf E.
ED  - ProQuest (Firm)
TI  - Marketing planning by design: systematic planning for successful marketing strategy 
AV  - HF5415.13 .S8789 2008
U1  - 658.8/02 22
PY  - 2008///
CY  - Chichester, England, Hoboken, NJ
PB  - Wiley
KW  - Marketing
KW  - Management
KW  - Strategic planning
KW  - Electronic books
N1  - Includes bibliographical references (p. [303]-328) and index; Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries
UR  - https://ebookcentral.proquest.com/lib/bacm-ebooks/detail.action?docID=516982
ER  -