Strauss, Ralf E. <br/><br/>
Marketing planning by design  systematic planning for successful marketing strategy /  [electronic resource] : 
Ralf E. Strauss. 
 - Chichester, England ;  Hoboken, NJ :  Wiley,  c2008. 
 - xviii, 350 p. :  ill., plans. 
<br/><br/>Includes bibliographical references (p. [303]-328) and index. 
<br/><br/><br/>Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
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<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Strategic planning.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .S8789 2008 
<br/><br/><label>Dewey Class. No.: </label>658.8/02